Effective marketing post-launch

Once you launch your website, it’s okay to take a break and catch your breath. A launch can take a significant number of marketing hours revising content, reviewing designs and approving. But don’t launch and forget about it! Your website should be used as a ongoing marketing tool for your organization. How you use it […]


Working in Analog

I’ve been working on a lot of websites recently. And while I love everything about creating a website – strategy, planning, content mapping, design and development, there is something magical about print design. It’s more tactile – the the paper, the binding, the way ink sits on a page – it’s much different than digital. I’m working on a […]

Project Estimate Checklist

Creating a Project Estimate

The estimate process is full of details, numbers and conversations about goals and desires. When we receive an estimate request, we like to provide a complete and accurate response. The process can be faster and more effective if a client shares a list of needs. If a client is seeking multiple bids this will ensure […]


Tips for a successful website redesign

Whether your site has been ignored for years or it’s time for some new functionality, a site redesign is a really exciting time for your business. It can also be a bit overwhelming. Here are some things to consider before you embark on a redesign: What are project goals? I like to have clients define […]

Marissa of Strassel Creative

Featured on Biz Mama

We are happy to be featured on the Biz Mama blog. The post is a Q&A with Marissa of Strassel Creative and offers insights for other moms in business. Read the full post.

New Branding and Identity

Change is Good!

Everyone loves trying new things and making changes. We are excited to be unveiling a new name, new branding and new website! Stay tuned for details.

Create a backup plan

Creating a backup plan

In Chicago last week, heavy rains caused widespread flooding. I had some water in my office, but fortunately nothing was damaged. Through it all, I remained calm knowing my computer equipment and files were safe. As a small business owner, these things are top of mind in an emergency. My backup plan has saved me […]


Refine Your Website Strategy

A recent Crain’s Chicago article suggests that business refine their website strategy. One continuing trend on the web is relationship building – creating a relevant conversation about your brand online. How can you maximize your website, social media tools and/or LinkedIn to get people interested and talking about what you do? What is appropriate for […]

Blog Communications Planning

Starting the New Year with a Plan

Not surprisingly, the turn of the calendar year seems a perfect time to revisit business plans, marketing strategy and goals for the year ahead. Yes, it can be overwhelming and challenging to find the time to focus on your business, but well worth the effort. You’ll gain clarity, direction and inspiration. Each December, I take […]


Good Design via my Community Garden

Creating great design means taking a break from the computer screen and getting outside for some fresh air. This weekend, I spent a few hours working on a cleanup in my community garden and tending to my garden plot. Digging in the dirt and seeing new buds of zucchini and squash is a simple pleasure, […]


Career Day at Lincoln Elementary

A few weeks ago, I spoke with a group of 7th and 8th graders at the Lincoln Elementary School Career Day. I was impressed with their questions, energy and plans for the future. Many of them didn’t realize the amount of creativity, problem-solving and (gasp) sketching that happens during the generation of a logo or […]


Strassel Creative on Chicago Tonight

We love the Ravenswood Coworking Group on Chicago’s Northside. {Before we rented our own space, we spent several years in this coworking space. We even created a new website for them}. Coworkers trade ideas, collaborate on projects, share a friendly hello or a business lead. Learn more about the concept of co-working and take an […]